CASE STUDIES
PRODUCTION rEVOLUTION for EDTECh COMPANY
Opportunity: The company’s studio environment and production processes had the potential for significant enhancement, with opportunities to incorporate modern equipment, improve workflow efficiency, and expand webcast capabilities. By addressing these areas, the organization could further increase production capacity, ensure consistent content delivery, and strengthen its position as a leading provider of online education.
Solution: I redesigned the entire production infrastructure by establishing a state-of-the-art studio and operational workflow. Key innovations included replacing SD cameras with HD PTZ cameras, implementing live-switching to streamline editing, and adding webcasting capabilities with Wirecast. I collaborated with vendors, architects, and cross-functional teams to ensure seamless integration, while developing a ‘single-person’ workflow that allowed individual control from filming to publishing. I also led crisis response plans, such as migrating webcasting during a weather-related crisis, ensuring uninterrupted delivery.
Results: These improvements boosted production capacity by 400%, enabling the company to scale from 15 to 80 courses per month and stream every program live with on-demand availability within 24 hours. The new workflows also resulted in a 90% reduction in the post-production backlog, solidifying the company's position as a leading educational provider in its field.
Strategic Digital Growth for SUSTAINABILITY FIRM
Opportunity: The organization had a strong foundation of operational expertise but faced a significant impetus to modernize its digital presence and social media strategy. Upgrading their website, enhancing content creation, and establishing a data-driven marketing approach could significantly boost their visibility, engagement, and lead generation. These improvements laid the groundwork for a stronger brand identity and more effective outreach in a competitive industry.
Solution: I coordinated efforts to develop a user-friendly, mobile-optimized website, working closely with designers and developers to ensure a seamless launch. I secured and produced extensive visual content, including facility tours and interviews, to showcase operations and technology. I integrated social accounts, scaled up post frequency, and launched a blog to grow thought leadership. I partnered with marketing specialists to initiate social advertising campaigns, carefully tracked inbound calls, and created a comprehensive strategy for a proposed rebrand. Additionally, I prepared marketing materials for an upcoming postcard campaign, positioning the client for future outreach.
Results: The new website and increased social activity led to a 100% growth in reach and engagement. Content production soared 500% from Q1 2024 to Q1 2025, enhancing brand visibility, while the integration of call tracking provided clearer insight into the ROI of digital campaigns. These strategic initiatives empowered the client to strengthen their market position and lay the foundation for ongoing growth.
Community Engagement Campaign for PEDIATRIC PRACTICE
Opportunity: The practice was well-positioned to modernize its online presence and patient engagement channels. Updating their website, establishing active social media profiles, and creating content-driven outreach offered a pathway to better connect with patients and their children, as well as the community at large.
Solution: I collaborated with digital professionals to launch a new website that aligned with medical standards. I established and maintained active social media profiles on Facebook, Instagram, YouTube, and LinkedIn, implementing a consistent posting schedule. Additionally, I created a blog and started a monthly email newsletter, providing parents with useful resources to help keep their children healthy and robust. I also developed QR codes to facilitate patient engagement and review collection. Throughout, I coordinated content sourcing and helped ensure a smooth rollout of all digital channels.
Results: The practice's online presence experienced steady growth, with social media engagement doubling across key metrics like reach and interactions. Website traffic showed a consistent upward trend, with both site visits and site sessions increasing month over month. Eight consecutive editions of the newsletter outperformed the 34% open rate that constitutes the industry average. Additionally, positive reviews on Google Local Listings grew steadily over multiple quarters, enhancing the practice's online reputation and patient trust.